Intercom – a US-based tech company – once wrote on their blog that in order to build great products the product manager should say NO to most ideas. A humorous and insightful blog post that lists a multitude of scenarios of product prioritization gone wrong. Of course this is only half of the truth, but if you want your blog to be read you gotta be a little black/white. Reading their blog post you’d think that a product manager should never listen to anyone.
That is of course not the right way to build products.
At Graduateland we consider ourselves pretty good at maintaining a well-planned product roadmap and fortunately it’s rare that we design and build features that have not been prioritised and planned.
This in sharp contrast to the first years of the startup where lack of experience resulted in quick decisions, a fogged product vision, and consequently a lot of wasted time spent building random stuff.
However, having three substantially different stakeholders in our online universe (job seekers, employers, and university staff) we gotta keep on our toes in order to build features that are useful and will be used.
The most recent features that we did end up implementing due to a suggestion from a university partner was the possibility to add video material to your My Profile page. For candidates within the creative areas it will be a great means to showcase visual portfolios, enabling them to showcase themselves in line with the skills that they actually have.
For students within the remaining academic areas the video functionality opens up the possibility to add a video CV, giving them an edge in the battle for attention from employers.
As we touch upon in our article about video CVs the average recruiter spends very little time scanning each individual CV, so everything you can do to stand out should be considered.
The classical CV as we know it may soon be dying. It’s about tapping into the digital possibilities that are at our finger tips, and a video presentation builds up a candidate’s employee brand, in the same way as a corporate video does a much better job at selling a future employer as opposed to just blocks of text.
Ultimately, we work towards improving the matchmaking process between university talent and great employers. If a video functionality helps this process, then there will be resources to build it.